This is where I think out loud

Essays, podcasts, and keynotes on FinOps, cloud governance, and enterprise technology leadership.


Substance over frequency.

Man with dark hair and beard wearing sunglasses and a green cable-knit sweater, working on a laptop at an outdoor wooden table in a natural setting.
Man with dark hair and beard wearing sunglasses and a green cable-knit sweater, working on a laptop at an outdoor wooden table in a natural setting.

I’m a frequent speaker at conferences, executive briefings, and industry events on all things FinOps

Listen To My Perspective

Download My Perspective

7 Pitfalls when starting with FinOps
UserCon: Honey, VMware increase my bill
CloudBrew 2025 - Azure Tags are dead, meet their weird cousin Service Groups
FinOps User Group: Framework Evolution
A man with dark hair, a beard, and glasses, dressed in a suit, sitting cross-legged on a white sofa and working on a gray laptop.

Spark your thinking.

A person wearing a green jacket sparks a small firework or sparkler, with sparks and smoke emitting from the ignition.
A person wearing a green jacket sparks a small firework or sparkler, with sparks and smoke emitting from the ignition.

That's what I try to do here capture the patterns I see, sharpen my own thinking, and share what I learn with anyone trying to make sense of cloud cost.

No schedule. No filler.


Just words when something needs to be said.

If you walk away with a new question, a different angle, or simply the feeling that you're not alone that's the spark.